GENERATE LEADS AND ENROLMENTS
We attract people who believe what we believe. Call it magnetic attraction, call it great minds, call it what you like. It’s how we work and how we believe your marketing should work too.
Effective marketing and advertising activity should attract people to your brand, your school, your course.
Our award-winning agents specialise in inbound marketing for the education sector. They will help you build and execute an Inbound Marketing strategy that will turn leads into enrolments.
INTEGRATE INBOUND INTO YOUR MARKETING
As marketers, we have to evolve to keep up with new buyer behaviour. You can spend your valuable marketing budget on traditional media and advertising activities or you can step into the modern age of marketing and maximise your spend utilising a targeted, cost-effective and quantifiable method to generate enrolment leads.
INTERNET HAS REVOLUTIONISED
HOW WE BUY
The world wide web – it has changed our lives forever. Nowadays, we don’t want to be marketed to, we find the solutions ourselves. We ask questions, seek answers, read reviews and interact with business – on our terms, in our time.
As buyers, we are consumers of information. We look for content that guides us to the right purchase decision.
VS INBOUND MARKETING
Billboards. TV commercials. Newspaper adverts. Have any of these had an impact on you lately? Inbound marketing has developed out of a need to align with new buyer behaviour. Having a website isn’t enough to generate enrolment leads. You need to connect with your prospects, answer their questions and set yourself apart from your competition.
Your open day may give you physical leads but what about those prospects that didn’t make it onto campus? Promotion through traditional media leaves you ‘waiting’ for your prospects to arrive.
New buyer behaviour impacts greatly on the recruitment process. Embrace a modern, inbound sales approach that allows buyers to find you, connect with you, and enrol.
GENERATING ENROLMENT LEADS THROUGH INBOUND MARKETING
It is our mission to help you define your SMART goals and deliver the desired results. We work with you to improve (or develop) your current marketing and advertising strategy, overcome your challenges, achieve your goals, and meet your deadlines.