5 benefits of working with a Google Partner

By Kylie Harcourt, Sep 7 2021

Those who run a business are all on the same journey towards success. Here at HGB, we ensure our team have the tools, training and techniques required to be successful in their chosen career path. That’s why we chose to become a Google Partner: to drive success for our team and our clients. But why should you choose to work with a Google Partner and what are the benefits? Today, we look at our top five reasons why.

Google Partners are experts

To become Google Partner accredited, there are three requirement categories for a marketing agency to complete and comply with: Performance, Spend, and Certifications. To earn the coveted badge, you need to:

• Know how to effectively set up, optimise and run Google Ads campaigns to achieve the best results for your clients. (The performance aspect)
• Meet the minimum spend requirements, totalled across all client accounts, to ensure their ongoing commitment to the digital landscape. (The spend compliance)
• Ensure a minimum number of strategists are certified within the organisation. (The certifications aspect)

We’re also not ones to throw the term ‘expert’ around will-nilly, but the proof is in the pudding.

Google Partners work directly with Google

We all strive for best practices, but not many reach and maintain a high standard.

When you see the Google Partners badge, you know there are certified employees overseeing a client account, and they have certain expectations applied by Google to the skills and care they are required to maintain. You could say, Google Partners are the Google Standard. Which leads directly into point three…

Keep up with PPC Best Practices

The digital world is in a constant state of change, and it’s up to the marketing agency and its team members to take, and then maintain, their certification exams. Partners are also able to attend free training sessions to keep up with the latest pay-per-click (PPC) practices, so you’ll know the agency is keeping up with PPC strategies as they evolve. Functionally, these are across Google Ads Fundamentals, Search, Display, Shopping, Video, and Mobile Advertising.

They know what they’re doing

When you’re in the throes of a campaign, sometimes issues arise, or something happens that could negatively impact your ads. When you’re a Google Partner, there is no waiting in line, your Google Partner has a direct line of contact.

As a Google Partner, you have a preexisting connection and point of contact directly with Google. As an individual company, it can be hard to create the same communication channels. If we take away the badge and looked at HGB as a non-partner company, if we needed to contact Google directly, we could be one of hundreds of thousands of other individual businesses who are also trying to get in contact. Which could make it very difficult.

Google Partners have access to Beta Features

When it comes to digital marketing you are constantly adapting to include new features on platforms. As a Google Partner, the team at HGB have access to Beta Features before the general public – these include new features, latest updates and tests as they go live across the Google brand.

This exclusive access to all the new shiny things, once adapted and integrated into your plan, can give a campaign a huge competitive advantage.

HGB your Google Partners

When you choose to work with a company to look after your Google advertising, make sure you choose one who holds the Google Partners Badge. If you’d like to know what’s trending across Google, contact the team at HGB today! Not only are we up to date with the latest campaign optimisations, but we can help you on the road to success in the world of Google.