It’s like déjà vu. You’re sitting at your computer, where the same Urban Homes house and land package you were gushing over last week pops up on your web browser. Is it a coincidence, serendipity, or maybe it’s Google’s remarketing ads?
Here at HGB, you could say we know a thing or two about the digital landscape, and as certified Google Partners, we can confirm it’s Google’s remarketing ads. So, what is remarketing in your Google Ads, and why do you need it? Join is us, as we explain.
There are two ways you can look at remarketing ads. The first is straightforward, it’s a way to connect with people who’ve previously interacted with your website. The second is a little more technical, where it is a responsive campaign objective, using a tracking code to place cookies in the browsers of people visiting a website and delivering ads through different digital platforms. The main point of the ads is to qualify people who have previously shown interest in your product or service, then serve the ads to the people who have the specific cookie.
It’s simple, and yet not at the same time.
The benefits of remarketing with Google Ads are far-reaching. When you place ads with Google the touchpoints are broader, the ads are more customisable, and there impacts branches even further afield:
And the options are vast… which means there are multiple ways to optimise your remarketing tactics to benefit your company.
If you want to be seen, and seen again, we’d recommend introducing your business into the wonderful world of remarketing. Not only do they go above and beyond social remarketing adverts, but they can also appear to be organic in their approach – hey, they might even create that uncanny sensation you’ve already seen the product or service before…. But, you just can’t quite put your finger on where…
If you have any issues, or you need some help with your remarketing ads, contact your local certified Google Partner (like HGB) to get your remarketing set up and going, fully optimised and working for your business.