Social media allows you to interact with customers in real time; promote your products, services and offers; encourage users to share, thus extending your reach almost beyond your control; and establish real brand presence.
However, like everything in business you’ve got to do it well for it to be effective. We take a look at the seven most popular social media channels and how you can master the art of social interaction on each for lead generation.
Having a blog on your website is a great way to showcase your business or organisation in-depth. Of all the social media channels, blogs are the ones where you have the space and word count to really delve into issues, give your customers insight into who you are and what you’re offering, and promote your expertise in an informative and carefully constructed way.
The best type of blog post is: one that adds value to your reader/customer. It informs them, educates them and leaves them with a feeling that you certainly know what you’re talking about. This will have them coming back for more and with a call-to-action that invites them to be the first to receive your blogs, you’re well on your way to capturing a lead.
3 top tips for blogging:
Facebook is an interesting beast, but it’s also a powerful one. The Facebook formula has certainly worked and the powers that be behind this social media channel are constantly updating, improving and leading the way when it comes to social interaction. Although Facebook was once predominantly used by private individuals, nowadays, most businesses will have a Facebook account – and for good reason.
The best type of Facebook post is: one that encourages interaction and sharing. Facebook posts allow you to have fun, while at the same time promoting your brand. The two can certainly go hand-in-hand. Use your posts to drive visitors to your website or blog, directing them to a landing page where they can sign up for a product or offer.
3 top tips for Facebook:
We all dream of being able to meet our idol, whether that be an artist, a sports person, or a successful entrepreneur. Twitter enables you to do that. This social media channel has well and truly opened the doors of communication, providing you with the means to ‘touch base’ with influencers around the globe. It also means prospective leads can touch base with you.
The best type of tweet is: one that other Twitter users want to retweet, as this extends your reach to their followers. You’ve only got 140 characters to use so your tweet needs to have impact and leave your followers – and others – wanting more. Make your tweets exciting, enticing and engaging. This combination will help to ensure followers become leads.
3 top tips for Twitter:
LinkedIn is the ultimate social media site for professional networking. Users establish profiles that showcase their education, work history, skills and employability, connecting with others for the purpose of doing business. But LinkedIn is also a valuable tool for lead generation. Connecting with people and contributing to groups, while at the same time posting informative updates, interesting articles and blogposts, will help to not only establish your profile but the profile of your organisation, as people will be intrigued to see where you work and what you’re offering.
The best type of LinkedIn update is: one that is relevant to who you are, the industry you work in, and your connections. People are on LinkedIn for professional reasons, they want to enhance their professional network and their professional development, so status updates that incorporate industry insights for example, will certainly hit the spot and garner you valuable leads.
3 top tips for LinkedIn:
Possibly best known for rich kids posting pics of their luxury lifestyles, Instagram has quickly emerged on the social media circuit as the channel to not only watch but to get involved with. This is particularly so with the latest forecast from eMarketer stating that in 2016 the number of companies using the photo sharing channel will nearly double*. What’s more, the market research company predicts Instagram users will surpass Twitter users by 2017.
The best type of Instagram post is: an image that is instantly recognisable as your brand. Just as you’d create a content strategy for all the other social media channels you interact on, the same is required for Instagram. This will ensure you maintain a consistent theme in each of your posts, showcasing and building your brand and reputation.
3 top tips for Instagram:
Pinterest may well conjure up images of kids crafts, Christmas decorations and DIY gardening ideas, but much like Instagram, this other visual social channel is growing in popularity and influence among businesses. While other social media channels tend to have one dominant ‘type’ of content (eg. blogs have articles, Twitter has links, Instagram has images), Pinterest is all encompassing. Boards can be created to showcase a variety of things associated with your business, whether they be motivational quotes, images from your latest conference, examples of your work or healthy office treats,
The best type of Pinterest pin is: one that inspires your prospective customers. Whether for business or for pleasure, the main role of Pinterest is inspiration. So make sure your pins inspire users because then you have a greater chance of seeing them become leads.
3 top tips for Pinterest:
Almost a third of all people on the internet use YouTube – that’s over a billion users**. With user numbers like that, if your business isn’t already using YouTube perhaps you should consider it. But before you say, ‘our budget doesn’t extend to making video’, just think how often you use your smartphone to video. It’s a tool right at your fingertips and if it could result in lead generation, it’s certainly worth thinking about.
The best type of YouTube video is: one that tells a story. Think of video as another medium that allows you to invite prospective customers into your organisation’s culture. Don’t use it as a blatant sales tool, those demo videos are a thing of the past. Rather, think creatively, and get clever about the way you interact with users to generate leads.
3 top tips for YouTube: