Brand development

Your brand is your known identity – what does yours say about you?

Your brand has a pretty big job to do. It’s the public face of your business. It needs to win the hearts and minds of your customers and staff. It needs to be remembered, trusted, and loved.

Phew – with so much work to do, it’s no wonder your brand strategy can do with a bit of TLC from time to time!

Brand development is about making sure your brand is representing your company in the best way possible to get the results you’re after. It’s not about throwing out your logo and starting again – rather, it’s about making sure your brand is current, compelling, concise and clear. It’s about making sure your brand is connected to your DNA, and is right for your customers.

HGB loves the challenge of bringing a brand to life through logos, colours, fonts and artwork. Whether you’re developing a new brand or refreshing an existing one, we love taking ideas from conception to completion, and showing you how to get the most out of your brand.

What’s more, we’ve got the in-house skills to get you from whoa to go. We start with discovering the strategic positioning behind your brand, then developing a brand that visually represents your positioning. We can then support you to roll out your brand, and set you up with the resources to take ownership of your brand.