Communicate with consistency, clarity and authenticity.
Whether your goal is to impart knowledge, generate action, increase membership, or boost donations, your communications effectively require planning, goal setting and, more often than not, brilliant copywriting.
Like marketing, your business communications need to support your business objectives. We start by making sure we fully understand your business, your operating environment and, most importantly, what you’re trying to achieve.
We then work with you to develop a communications plan that makes it really clear who you’re talking to, what you’re trying to say, and how you’ll know if they’ve successfully received the message.
Depending on the objectives, the plan might cover anything from media releases through to blogs, social media, and internal and external newsletters.
Our in-house copywriters love to immerse themselves in copywriting as much as our designers love to sink their teeth into a creative design piece. We set our clients up with a brand voice persona (at HGB ours is called Harriet!), which allows our copywriters to write in a distinct voice for each client