Good communication is vital to support your organisation’s operations and goals. Running a communication channel audit is a valuable part of your strategic marketing process. It can help you identify where you might be missing the mark, information gaps, messages that aren’t clear, and channels that aren’t delivering the way that you intended or reaching your audiences.
It is good practice to take stock of how your channels fare and continually improve their impact. Your business may have changed, a new product or service is being offered, a new market is being targeted, or the channel itself has changed over time.
At HGB, we can undertake a communication channel audit will provide you with a clear understanding of your current effectiveness of its communication channels and identify areas of success and required improvement.