Start with why
Why do you do what you do? Why does your organisation exist? Why do your staff come to work every day?
We are inspired by international marketing consultant and motivational speaker, Simon Sinek, who encourages people and businesses to Start With Why.
Starting with why means looking beyond products and services. Starting with why means believing in something bigger, and connecting everything you say and do to this belief.
Starting with why means talking from the heart and being authentic.
Knowing your core purpose and your values provides clarity across all facets of your business, including:
- Recruitment – attracting like-minded people who share your beliefs and values. These are the people you want working with you!
- Products and services – if you know your purpose, it becomes easy to identify which products and services you should be offering.
- Marketing and branding – consistency is key. From your logo through to your website, advertising and marketing material, your DNA should permeate through all elements of your marketing.
- Communications – once you know your story, it’s time to share it with your staff and customers.
At HGB we have adopted Sinek’s approach for our clients, taking them on the journey to discovering their core purpose.