Aryde help businesses that move people. Their end-to-end digital platform allows transport providers to simplify their operations, improve revenue, reduce carbon emissions and curate better experiences for employees and passengers.
Aryde wanted a brand that reflected their unique product offering, and propel them into the future. Working closely with their team, we delivered a brand identity that reflected their efficient, smart and sustainable values.
The identity is centred around a crisp, clean logo, and paired it with a contemporary typeface to convey Aryde’s cutting-edge approach to technology. A predominantly green colour palette gives the brand a fresh touch – bringing a sense of energy, while also subtly linking to Aryde’s sustainability goals.