From humble beginnings over a century ago, Cambridge Raceway was founded by a group of passionate racing entrepreneurs who aimed to create a better place for people to race, socialise and have fun. Today, they have built on their heritage and evolved into a multipurpose entertainment venue and the home of harness racing in the Waikato.
After being awarded the honour of hosting the first ever harness slot race in New Zealand, Cambridge Raceway approached our team at HGB to provide marketing support. As existing clients, we were thrilled to continue working with the team at Cambridge Raceway to help them bring this unique event to life.
Developing the event branding, our creative team rolled out a range of marketing collateral including artwork for print and bus-back advertising, billboards, posters, event signage and digital assets.
We worked closely with the client to implement a range of marketing initiatives that increased awareness and built excitement leading up to the event – with a focus on digital advertising, content creation for social media, and design for advertising placements around Hamilton and Cambridge.