When Papa Mo’s opened its doors as Papamoa’s newest food and drink establishment it lived up to its name as the place where the community could have some serious fun!
The owners told our team at HGB they wanted a brand with personality, that would be a face for the business, and they wanted the new establishment to belong to the community. We thought – who better to preside over a beachside restaurant, while acting as a face for the business, than Neptune, God of the Sea? But we needed to ‘fun’ Neptune up a bit and make him a part of the Papamoa community.
And so, Papa Mo’s was born – a serious but fun brand. We showed how this could be used as artwork on the walls, menu and website to help people connect to the story. We also showed them how the brand could come to life across all elements of the Papa Mo’s experience.
From the location, building, and interior design, through to staff, chefs, food, drink, music, digital presence, events… the list is extensive.