Hamilton-based construction technology company, QOROX® were in the early stages of disrupting the building industry with their innovative 3D printed concrete technology, when they approached HGB for strategic marketing direction.
With plans for regional growth, QOROX needed a marketing strategy that spoke to their goals, improved brand awareness, attracted new business enquiries and provided the means to convert enquiries to customers, as they embarked on their journey.
We developed a marketing strategy and programme, focusing on QOROX®’s brand and values, and delivered a calendar of digital advertising tactics, SEO and website optimisation, promotional marketing opportunities, trade collateral and other marketing tactics for implementation.
Taking a proactive PR approach, HGB penned a series of timely media releases and distributed them to key media contacts, shining the spotlight on the innovative technology. The releases garnered national attention with NZ media outlets, RadioNZ and The AM Show giving QOROX® Director Wafaey Swelim prime interview spots, and local publications following suit.
The media coverage started a chain-reaction of enquiries for QOROX®’s regional partner programme. Armed with a new partner prospectus, organic social media and website improvements, QOROX’s expansion plans are well underway.