The initial focus for the team at HGB, was to identify and articulate the key drivers that form the essence of RoomMate Cabins. With these defined, we created clarity and consistency on the approach for the business with a marketing strategy that formed the foundation for future activities.
One of the major recommendations was a rebrand which was completed by our design team and rolled out across the business.
Following on from updating the branding, RoomMate Cabins were looking for a modern and ultra-user-friendly website in 2021. One of their main goals was to help potential customers find a cabin to rent in the shortest possible time. Our talented design team also produced the homepage feature video, refreshing and editing existing footage that the client had commissioned a few years ago.